Kanye West’s Yeezy website disappeared from the internet Tuesday after listing a Nazi T-shirt for sale, following a controversial Super Bowl ad. Shopify confirmed it removed the site for violating platform policies. The controversy comes as West faces renewed scrutiny over his anti-Semitic remarks and social media activity.
On Tuesday, after selling white T-shirts with a swastika, Kanye West’s Yeezy fashion company went down. “This store is unavailable” and “Something went wrong” were the messages shown on the website.
A Super Bowl commercial featuring West—now going by the name Ye—aired in Southern California.
The rapper boasted that he had spent the entire budget on a set of dentures adorned with diamonds while sitting in what seemed like a dentist’s chair in the low-budget promo.
Directing viewers to his yeezy.com website, he informed them that the ad had been shot on an iPhone.
According to Variety, the website first featured an array of West’s apparel when the ad aired. However, shortly after, it changed its display to feature just one item, a $20 white T-shirt with a big black swastika on the front.
The 30-second spot had gone through the standard approval procedures, including a review of the website, according to Variety’s citation of sources familiar with the ad booking process. No inappropriate content was detected.
On the other hand, the e-commerce platform Shopify had taken down the site by Tuesday.
“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” Shopify said in a statement.
The latest scandal broke days after West’s X account, which was formerly known as Twitter, went silent following a tirade that featured nasty and anti-Semitic statements.
The artist and entrepreneur’s account may have been deleted by X or by the artist himself; he has been vocal about his battles with mental disease.
“I’m logging out of Twitter. I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board,” he wrote in his final message, referring to Elon Musk, owner of X.
Ye, 47, follows this pattern often. These days, he makes news for both his music and his controversial, frequently hateful tirades.
Notably, the rapper had nearly eight months banned from X for breaking rules against encouragement to violence, which resulted in his exclusion from the site.
Ye recently wrote an email expressing his support for Sean “Diddy” Combs, a music tycoon currently serving time in prison for sex trafficking. He called himself a “Nazi” on multiple occasions.
Additionally, he brought up the act he pulled at last week’s Grammys with his wife, Bianca Censori, who went shirtless on the red carpet before the ceremony.
According to the Los Angeles Times, a Jewish ex-employee of Kanye West’s sued him in Los Angeles on Tuesday, claiming he had called her a “Nazi” and drawn parallels between himself and Adolf Hitler.
Luis Gochoco is a seasoned managing editor and writer with over a decade of experience covering politics, technology, gaming, and entertainment news. With a keen eye for breaking stories and in-depth analysis, he has established himself as a trusted voice in digital journalism. Luis is one of the key forces behind the success of GameNGuide, contributing to 12 million views through engaging and high-traffic content. He also played a pivotal role in generating 8 million views on International Business Times, shaping the platform’s technology and gaming coverage.
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