Meghan Markle, once known for her role in “Suits” and later as the Duchess of Sussex, has announced a significant return to her pre-royal influencer roots with the launch of a multimillion-dollar lifestyle brand. This move marks a pivotal shift back to her days of running the popular blog “The Tig,” but with a scope that promises to rival established names in the market like Goop by Gwyneth Paltrow and SKIMS by Kim Kardashian.
Meghan’s assistant, instrumental in the project’s development, revealed that this venture has been in the works for months, aiming to blend Meghan’s passions for wellness, fashion, and social advocacy into a comprehensive lifestyle empire. The brand, though unnamed in early reports, is expected to include everything from fashion to home decor, cooking to travel, mirroring the wide-ranging content of “The Tig” but on a grander scale.
The Tig was Meghan’s personal blog where she shared insights on lifestyle topics before her marriage into the British royal family. It was a space where she could connect with her audience through shared interests in health, feminism, and global travel. The decision to return to this arena, according to Meghan’s assistant, is driven by a desire to engage directly with fans and to influence through personal storytelling once again.
This new venture isn’t just about recapturing past glory; it’s about creating a fresh narrative. Meghan’s assistant emphasized that this brand will reflect her evolution as a public figure, focusing on sustainability, ethical practices, and inclusivity. These values, which have become more pronounced in Meghan’s post-royal activities, are set to be the cornerstone of her new business.
Despite her complex relationship with the British monarchy and the media, Meghan has always maintained a strong connection with her audience through personal projects. Her assistant noted that this brand launch has been met with enthusiasm from fans and critics alike, who are curious to see how Meghan will navigate the competitive landscape of lifestyle branding.
The announcement has sparked discussions on whether Meghan can successfully transition from royal duties to becoming a business magnate in the influencer industry. With her assistant highlighting the meticulous planning and innovative approach behind the scenes, there’s an air of anticipation about what this could mean for Meghan’s future outside the royal spotlight.
Nica is a seasoned entertainment journalist who loves covering celebrities, anime, K-pop, K-drama, television, and movies. With years of experience in digital media, she has built a reputation for delivering engaging and insightful coverage of the latest trends in the entertainment industry.
Previously, she served as a Managing Editor at International Business Times UK and Latin Times, leading editorial teams and shaping content strategies. Before that, she was a Senior Reporter at International Business Times US and The Inquisitr, covering high-profile celebrity news, film and TV updates, and in-depth features on global pop culture phenomena.
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